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Mercedes-Benz Places Binghatti City: Dubai’s First Branded City

Mercedes-Benz Places Binghatti City is the world’s first Mercedes-Benz branded city. This landmark AED 30 billion master-planned community was launched in January 2026 by Binghatti Developers in partnership with Mercedes-Benz Group AG.

Located in Nad Al Sheba near Meydan, Dubai, the project spans over 10 million square feet and is designed as a “city within a city” — a fully integrated urban ecosystem where automotive design philosophy, precision engineering, and residential living converge.

Architecture and Design Philosophy

The development comprises 12 residential skyscrapers arranged around the 341-metre Vision Iconic signature tower, offering more than 13,000 residences. Each tower is named after a Mercedes-Benz concept car, including Vision Mercedes-Maybach 6, Vision AVTR, and Vision One-Eleven.

All homes benefit from the “Sensual Purity” design philosophy — neutral palettes, natural materials, Mercedes-Benz graphics, and integrated technology — creating interiors where emotion and intelligence function as one.

Unit Types:

  • Studio

  • 1 Bedroom

  • 2 Bedroom

  • 3 Bedroom

  • 4 Bedroom

  • 5 Bedroom

Amenities and Facilities

  • Signature Central Park with 12 curated experiences

  • Grand Promenade with water features and discovery zones

  • 12 exclusive sporting clubs (padel, squash, fencing, archery, pilates)

  • Family pools, infinity pools, and splash zones

  • Fully equipped fitness facilities and outdoor training decks

  • Yoga pods and wellness zones

  • Ballroom and grand events hall

  • E-sports lounge and private screening room

  • Picnic Grove and Meadow Pavilion

  • Little Marvels children’s zone and Aqua Joy splash area

  • Retail-activated podium with boutiques and dining

  • Sports courts and jogging tracks

  • Landscaped gardens and green corridors

  • Lobby in each tower

  • Covered parking

  • EV-ready mobility infrastructure

  • Smart home systems in all units

  • 24/7 CCTV security and professional surveillance

Why Invest in Mercedes-Benz Places Binghatti City

  • World’s First Mercedes-Benz Branded City
    This is the world’s first Mercedes-Benz branded city at urban scale, bringing unprecedented brand power and global recognition that ensures long-term value appreciation.
  • Proven Developer Track Record
    Binghatti Developers has a proven track record with Mercedes-Benz Places Dubai (Q4 2026 completion), delivering quality and brand integrity. Learn more about Binghatti’s projects on their official website.
  • Strategic Location
    Nad Al Sheba / Meydan is one of Dubai’s most strategic locations, offering 5–15 minute access to Ras Al Khor Wildlife Sanctuary, Dubai Design District, Business Bay, and Dubai Mall.
  • Self-Sufficient Urban Ecosystem
    This master-planned community features 12 towers and 13,000+ residences, creating a self-sufficient urban ecosystem with retail, wellness, sports, and entertainment integrated on site.
  • Freehold Ownership with Residency Eligibility
    Freehold ownership is available for international buyers with a structured payment plan, making them eligible for UAE residency programs. Check out our guide on UAE residency visa 400k for more details.

Key Details

Expected Completion: Q2 2028 (three-phase delivery, launched January 2026)

Location: Nad Al Sheba, Meydan, Dubai

Payment Plan: 20/50/30

  • 20% Down Payment

  • 50% During Construction

  • 30% On Completion

Expected Service Charges: approx. 8 – 12 AED/sq.ft (typical for Meydan area)

Unique Features

  • World’s first Mercedes-Benz branded city at urban scale

  • 12 architecturally synchronized towers named after Mercedes-Benz concept cars

  • 341-metre Vision Iconic signature tower anchoring the development

  • AED 30 billion investment — one of Dubai’s largest real estate launches

  • Over 10 million square feet of master-planned community

  • 12 exclusive sporting clubs — the highest number of premium facilities ever introduced by Binghatti

  • Signature Central Park with 12 curated experiences and Grand Promenade

  • “Sensual Purity” interiors with Mercedes-Benz graphics, wood, and leather finishes

  • EV-ready mobility infrastructure integrated throughout the community

Surroundings

  • 5 min to Ras Al Khor Wildlife Sanctuary

  • 8 min to Dubai Design District

  • 10 min to Business Bay

  • 10 min to Dubai Mall & Burj Khalifa

  • 15 min to Dubai International Airport (DXB)

  • Direct access to Meydan and Nad Al Sheba road network

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